The Water Campaign™ is an international freshwater management program which aims to build the capacity of local government to reduce water consumption and improve local water quality.
In Western Australia the Water Campaign™ is delivered in collaboration with the Western Australian Government through the Department of Water.
The Water Campaign™ was launched at the ICLEI World Congress in June 2000, and introduced into Australia in 2001.
The program was piloted with five councils: Sutherland Shire Council, City of Mitcham, City of Melbourne, City of Port Phillip and Wollongong City Council. The pilot phase was completed on 30 June 2002. ICLEI Oceania acknowledges the contribution and commitment that these councils demonstrated throughout the development of the program.
To achieve these objectives, the Water Campaign™ provides a framework to address the management of water resource on two levels or modules: Water Quality and Water Conservation.
Within these two modules the council will address each of them on a further two levels: Corporate ~ Improving water management within a council’s own operations; and Community ~ Improving water management in both residential and non-residential water use in the community.
A third Catchment Module provides a framework for councils to work with other councils and stakeholders to address water management at the catchment level. Currently the majority of councils are focusing on the Corporate and Community modules.
Each of the above modules is addressed using a five step project management structure called the milestone framework:
Milestone 1: complete an inventory of water consumption and a water quality practices gap analysis.
Milestone 2: set goals to improve water management.
Milestone 3: develop a Local Action Plan.
Milestone 4: implement the Local Action Plan.
Milestone 5: complete a second inventory and report on progress.
These five milestones each have a set of requirements set by ICLEI Oceania to ensure that the work completed through them is to a certain standard and to allow ICLEI Oceania to aggregate the data.
ICLEI Oceania provides program, technical and political support for Water Campaign™ participants. A range of support mechanisms have been developed to facilitate a whole of council approach to water management.
Program support: ICLEI Oceania supports progress through the milestones using a variety of tools including: milestone workshops, one to one support, web resources, networking opportunities and monthly bulletins.
Political support: ICLEI Oceania's political support promotes an ongoing political commitment to the program through recognition events and media assistance. Councilor briefings are also available to ensure council wide support is maintained.
Technical support: ICLEI Oceania provides specific support to ensure good quality data is collected through the program. This includes assistance with the inventory database, goal setting and quantification reporting.